Meow Mix Tasty Layers

The Ask: Meow Mix was launching a new premium line of cat food that boasted an “indulgent mealtime experience” with layers of flavors and textures. The new Tasty Layers creative needed to provide a visual expression that matched the energy of the new products while maintaining a cohesive brand statement on shelf.

The Work:  Strategy  |  Creative Direction  |  Project Management  |  Graphic Design